Almost 100 million American households spend, on average, more than 8 hours per day* watching ad-supported television, and a little more than 3 hours per day listening to ad-supported radio. That is about 1.1 billion hours per day of premium, ad-supported content consumption.
We believe that over the next ten years, television and radio consumption will continue, but a significant portion of the programming will be delivered using Internet Protocol to an Internet connected device ("IP Delivery") like a computer, a smart phone, an Internet-connected TV or set top box, etc., instead of using cable, satellite or over-the-air antenna-based delivery to a radio or proprietary set-top-box ("Traditional Delivery").
Our efforts are focused on making the transition from Traditional Delivery to IP Delivery profitable for broadcasters, programming providers, and advertisers, and most importantly, enjoyable for the fans of the programming.
IP Delivery provides a lot of new challenges and a lot more earning potential for broadcasters and advertisers alike. We are excited to play a part in the evolution of television and radio.
*according to Nielsen Television Index the average daily hours of television consumption per US household is almost 8.5 hours and has been steadily increasing from a little over 7 hours per day in 1999.