Internet Radio

Why Advertise on Internet Radio?

• Large & Valuable Audience (Reach & Scale)
  27% of the US population (about 69 million people) listen per month, 17% (about 42 million) listen per week. And usage is rapidly growing. 20% of 25-54 year-olds listened to Internet radio in the last week. The audience is 52% Male/48% Female. 54% of weekly listeners are employed full-time, 16% have $100k+ incomes, 37% have college or higher degrees. 33% of the audience listens to Internet radio while shopping or purchasing online! 44% have listened to Internet radio while researching products or services on the Internet (Source: "The Infinite Dial 2009", Arbitron and Edison Research).
• Engaged Audience
  Many stations have average time spent listening numbers that exceed 2 hours. Great for frequency.
• Usually At Work
  Most Internet radio consumption occurs during the weekday, usually peaking at midday.
• Targetable
  Because this consumption is occurring on the Internet, you can see the listeners, and you can measure them very accurately. Over time, we know a lot about each listener and can target to those likes or dislikes.
• Efficient
  You can buy only your target. In what other medium can you pay for only reaching people within a narrowly defined demographic profile?
• Audience Conditioned To Ads
  Our listeners are conditioned to hear or see ads on our stations. They are commercial radio stations and people are not offended or disturbed to hear ads.
• Cost Effective
  Internet Radio is probably the most cost effective campaign you can run. Our stations have long listening times (hours per session), so frequency is not a problem. Internet Radio prices make traditional campaigns look expensive.