Internet Radio

Why Advertise on Internet Radio?

• Large & Valuable Audience (Reach & Scale)
  27% of the US population (about 69 million people) listen per month, 17% (about 42 million) listen per week. And usage is rapidly growing. 20% of 25-54 year-olds listened to Internet radio in the last week. The audience is 52% Male/48% Female. 54% of weekly listeners are employed full-time, 16% have $100k+ incomes, 37% have college or higher degrees. 33% of the audience listens to Internet radio while shopping or purchasing online! 44% have listened to Internet radio while researching products or services on the Internet (Source: "The Infinite Dial 2009", Arbitron and Edison Research).
• Engaged Audience
  Many stations have average time spent listening numbers that exceed 2 hours. Great for frequency.
• Usually At Work
  Most Internet radio consumption occurs during the weekday, usually peaking at midday.
• Efficient & Targetable
  You can buy only your target. In what other medium can you pay for only reaching people within a narrowly defined demographic profile?
• Audience Conditioned To Ads
  Our listeners are conditioned to hear or see ads on the stations. They are commercial radio stations and people are not offended or disturbed to hear ads.
• Cost Effective
  Internet Radio is probably the most cost effective campaign you can run. Our stations have long listening times (hours per session), so frequency is not a problem. Internet Radio prices make traditional campaigns look expensive.

UniversalPlayer™

Our UniversalPlayer™ (UP) brand media presentation product performs many important roles for broadcasters, advertisers and users. For broadcasters, the UP provides standardized advertising units, new, non-advertising dependent revenue centers, and additional high value content and services. For end users, the UniversalPlayer provides an easy way to listen to their favorite stations, and easy way to share their favorites with their friends via popular social media services, a way to perform common web functions without needing to leave the player, useful apps, and the ability to earn while they listen and perform certain functions. For advertisers, the UP makes buying a highly engaged target audience at scale easy and affordable.